Web Analytics

Web Analytics is the measurement, and here at inGauge360, it is part of our name! We believe all Marketing Programs should have metrics and be measured to determine the effectiveness of each Program. We want to set Key Performance Indicators (KPIs) with our clients and look to previous benchmarks to learn from. Data is key to understanding your customers and we know how to find that nugget of insight that will drive engagement, conversion and overall ROI.    Web Analytics is not just about having a tool to measure web traffic, but using that tool properly for business and market research, and to improve the effectiveness of a website. Web Analytics can also help companies measure the results of traditional print or broadcast advertising campaigns. It can help one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web Analytics provide basic information but can also show the loyalty of the traffic, the click-stream interaction and allow for AB multivariant testing for site improvement.